[mk_page_section bg_color=”#1e73be” bg_position=”center center” min_height=”500″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″ el_class=”videocentre”][mk_padding_divider size=”130″][mk_fancy_title color=”#ffffff” size=”50″ font_weight=”bolder” letter_spacing=”-3″ font_family=”none” align=”center”]FACEBOOK ADS INTENSIVE[/mk_fancy_title][vc_column_text align=”center”]

Learning why you should be using Facebook Ads and getting motivated is one thing. Being taught the exact strategy to deliver new leads and clients and then being mentored while you run you first campaign by a leading Facebook Advertising strategist is another…

[/vc_column_text][vc_video max_width=”” link=”https://salesengine.wistia.com/medias/ci47zs55m7?embedType=async&seo=false&videoFoam=true&videoWidth=640″][vc_column_text align=”center”]

The leading program for professional marketers, business owners and entrepreneurs to learn Facebook Ads quickly and effectively through learning by doing.

[/vc_column_text][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”#rfai” align=”center” bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#f4f4f4″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#dd3333″ size=”40″ font_weight=”300″ margin_bottom=”” font_family=”none” align=”center”]Don’t  just learn, implement your campaigns too![/mk_fancy_title][vc_column_text]The Facebook Ads intensive is all about EXECUTION.

What’s the point in learning lots of stuff and then doing nothing with it when you leave. You will leave the intensive with the knowledge, confidence and accountability to make your first Facebook Ads campaign successful.

How do I know?ake what you learn and run your first Facebook Ads

Because the intensive is in two parts:[/vc_column_text][mk_padding_divider][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#f4f4f4″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][mk_custom_box padding_vertical=”40″ padding_horizental=”40″ margin_bottom=”0″ bg_color=”#ffffff” border_color_style=”single_color” border_color=”#1e73be” drop_shadow=”true” drop_shadow_color=”rgba(0,0,0,0.5)”][vc_icon type=”openiconic” icon_openiconic=”vc-oi vc-oi-wrench” color=”black” size=”lg” align=”center”][mk_fancy_title color=”#1e73be” size=”25″ font_weight=”600″ margin_bottom=”” font_family=”none” align=”center”]The Workshop[/mk_fancy_title][vc_column_text]During the one-day workshop, I will show you step by step how to get set up on the Facebook Ads platform. We will start with the basics and progress through to the advanced techniques you require to be successful.
The day is filled with actionable content you can use as soon as you leave.

Duration:

1 day

[/vc_column_text][/mk_custom_box][/vc_column_inner][vc_column_inner width=”1/2″][mk_custom_box padding_vertical=”40″ padding_horizental=”40″ margin_bottom=”0″ bg_color=”#ffffff” border_color_style=”single_color” border_color=”#1e73be” drop_shadow=”true” drop_shadow_color=”rgba(0,0,0,0.5)”][vc_icon icon_fontawesome=”fa fa-life-ring” color=”black” size=”lg” align=”center”][mk_fancy_title color=”#1e73be” size=”25″ font_weight=”600″ margin_bottom=”0″ font_family=”none” align=”center”]The Coaching[/mk_fancy_title][vc_column_text]You are not alone when you leave the workshop. I will meet with you each week for 4 weeks in a group webinar with the other students. I will answer your questions, review your campaigns and help you take the knowledge you learned in the workshop and run successful Facebook campaigns.

Duration:

4 Weeks

[/vc_column_text][/mk_custom_box][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#1e73be” bg_stretch=”true” full_width=”true” sidebar=”sidebar-1″][vc_column][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”30″ font_weight=”500″ margin_bottom=”0″ font_family=”none” align=”center”]This is not your typical training event.

We hand you the keys to the car and get you in the drivers seat.[/mk_fancy_title][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”#rfai” align=”center” margin_bottom=”0″ bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider][/vc_column][/mk_page_section][vc_row fullwidth=”true” equal_columns=”true”][vc_column width=”1/2″ css=”.vc_custom_1494575618476{padding-top: 100px !important;padding-right: 130px !important;padding-bottom: 80px !important;padding-left: 130px !important;}”][mk_fancy_title tag_name=”h3″ color=”#dd3333″ size=”40″ font_weight=”300″ margin_bottom=”” font_family=”none”]Generate new leads using Facebook Ads[/mk_fancy_title][vc_column_text]Facebook is the #1 paid marketing platform on the planet. If you aren’t using it to win new business then you are being left behind. The majority of the 14 million Australians on Facebook log on for over 40 minutes per day.

Facebook is the best way for many types of businesses to find, attract and convert their prospects into clients including:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][mk_icon_box icon=”mk-moon-home-2″ title=”Home Services” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][mk_icon_box icon=”mk-li-users” title=”Coaches / Consultants” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box icon=”mk-moon-health” title=”Health Industry” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][mk_icon_box icon=”mk-moon-pen” title=”Professional Services” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/3″][mk_icon_box icon=”mk-icon-shopping-cart” title=”E-Commerce” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][mk_icon_box icon=”mk-li-shop” title=”Retail” text_size=”14″ style=”simple_ultimate” icon_location=”top” icon_color=”#dddddd” margin=”10″][/mk_icon_box][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1494575427079{background-image: url(https://mk0marlonmaresca591t.kinstacdn.com/wp-content/uploads/2017/05/facebook-ads-on-computer.jpg?id=6462) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][/vc_column][/vc_row][mk_page_section bg_color=”#1e73be” bg_stretch=”true” full_width=”true” sidebar=”sidebar-1″][vc_column][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”30″ font_weight=”500″ margin_bottom=”0″ font_family=”none” align=”center”]Get mentored by an experienced Facebook Ads mentor.

Learn the tricks, tips and strategies learned from many years of experience.[/mk_fancy_title][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”#rfai” align=”center” margin_bottom=”0″ bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider][/vc_column][/mk_page_section][mk_page_section bg_color=”#f4f4f4″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#dd3333″ size=”40″ font_weight=”300″ margin_bottom=”” font_family=”none” align=”center”]Workshop Outline[/mk_fancy_title][vc_column_text align=”center”]Below is an outline of the content you will learn during the one-day workshop.[/vc_column_text][mk_padding_divider][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#f4f4f4″ sidebar=”sidebar-1″][vc_column][vc_tabs orientation=”vertical” container_bg_color=”#ffffff”][vc_tab title=”MODULE 1: The Strategy” tab_id=”1494577627-1-1″][vc_column_text]

 The Strategy

To win new clients using Facebook Ads you have to use the right strategy. in this module we cover:

  1. Why Facebook is like a party
  2. Why you must take the sale off Facebook
  3. Start with the end in mind
  4. Why you need to focus on a niche
  5. Find a pain point to get results
  6. Create an offer that solves that pain point

The Funnel

Once you understand the right strategy you need to build a Facebook funnel that turns a Facebook user into a client. In this module we will the three stages of the Facebook Ads Funnel and the content you need to create in each stage including:

  1. Top of the funnel – Get the prospect to consume your content
  2. Middle of the funnel – Get the prospect to give you their contact details
  3. Bottom of the funnel – Get the prospect to purchase your product or service
  4. Retargeting in the funnel
  5. Funnel Examples for:
    1. Business coaches
    2. Restaurants
    3. Gyms
    4. Real estate agents

[/vc_column_text][/vc_tab][vc_tab title=”MODULE 2: The Setup” tab_id=”1494577627-2-70″][vc_column_text]

 The Setup

Now you are ready to open up Facebook and get started building out a campaign. The first steps are to:

  1. Set up your Facebook Page
  2. Set up your Facebook Ads account
  3. Install your Facebook Pixel
  4. Decide when to use the business manager and power editor

Find Your Prospect on Facebook

Next, we show you how to find your perfect prospect on the Facebook platform using:

  1. Facebook pages
  2. Interest targeting
  3. Demographic data
  4. Audience insights
  5. Location-based targeting

[/vc_column_text][/vc_tab][vc_tab title=”MODULE 3: The Perfect Ad” tab_id=”1494578728751-2-6″][vc_column_text]Now you need to create the Perfect Facebook Ad that gets the attention of your prospects. Building an effective ad is vital to the success of the campaign and in this module, I show you the framework I use to build all my ads.[/vc_column_text][/vc_tab][vc_tab title=”MODULE 4: Setting up the Campaign” tab_id=”1494578781307-3-0″][vc_column_text]

Setting up the Campaign

There are so many options when setting up a Facebook campaign. The best way to learn is by watching someone experienced. In this section, I show you how to setup your campaign including all the tricks and tips:

  1. How to create and setup your Facebook Ads account for success including a quick run around the app
  2. When and how to use the 4 types of Facebook Ads
    1. Image/Post
    2. Video
    3. Carousel
    4. Messenger
  3. How to choose the right campaign objective for the top, middle and bottom of the funnel.
  4. A full explanation of how to setup your campaign structure including what to put in your Ad sets and Ads
  5. The power of conversions and why you MUST use them
  6. Should you place your Ads on the Sidebar, News feed, Messenger, Instagram or Audience network?
  7. How to use the power of retargeting to reduce your cost per conversion on Facebook Ads

[/vc_column_text][/vc_tab][vc_tab title=”MODULE 5: Optimising the Campaign” tab_id=”1494578823876-4-2″][vc_column_text]

Optimising the Campaign

  1. The 4 step strategy to optimise your campaigns, increase conversions and lower your ad spend
  2. The best reports to help you optimise your campaigns
  3. Facebook Ads Tips and Tricks from the trenches including
  4. How long should your campaigns be?
  5. How much money do you spend to test it?

[/vc_column_text][/vc_tab][/vc_tabs][/vc_column][/mk_page_section][mk_page_section section_id=”rfai” sidebar=”sidebar-1″][vc_column][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#dd3333″ size=”40″ font_weight=”300″ margin_bottom=”” font_family=”none” align=”center”]Join me at the next Intensive![/mk_fancy_title][/vc_column][/mk_page_section][mk_page_section bg_stretch=”true” full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column border_color=”#ffffff” width=”1/3″ css=”.vc_custom_1494541910306{background-image: url(https://mk0marlonmaresca591t.kinstacdn.com/wp-content/uploads/2017/05/brisbane-museum-final.jpg?id=6414) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 1px !important;}”][mk_padding_divider size=”100″][mk_fancy_title tag_name=”h5″ color=”#ffffff” font_weight=”bold” margin_bottom=”” font_family=”none” align=”center”]Brisbane, Australia[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#ffffff” size=”30″ font_weight=”900″ margin_bottom=”0″ font_family=”none” align=”center”]July 21, 2017[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”22″ font_weight=”400″ margin_bottom=”” font_family=”none” align=”center”]$990[/mk_fancy_title][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”https://www.eventbrite.com.au/e/facebook-ads-intensive-brisbane-tickets-34419874772″ target=”_blank” align=”center” bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider size=”100″][/vc_column][vc_column border_color=”#ffffff” width=”1/3″ css=”.vc_custom_1494541889112{background-image: url(https://mk0marlonmaresca591t.kinstacdn.com/wp-content/uploads/2017/05/melbourne-city-08.jpg?id=6409) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 1px !important;}”][mk_padding_divider size=”100″][mk_fancy_title tag_name=”h5″ color=”#ffffff” font_weight=”bold” margin_bottom=”” font_family=”none” align=”center”]Melbourne, Australia[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#ffffff” size=”30″ font_weight=”900″ margin_bottom=”0″ font_family=”none” align=”center”]July 25, 2017[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”22″ font_weight=”400″ margin_bottom=”” font_family=”none” align=”center”]$990[/mk_fancy_title][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”https://www.eventbrite.com.au/e/facebook-ads-intensive-melbourne-tickets-34421845667″ target=”_blank” align=”center” bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider size=”100″][/vc_column][vc_column border_color=”#ffffff” width=”1/3″ css=”.vc_custom_1494541037326{background-image: url(https://mk0marlonmaresca591t.kinstacdn.com/wp-content/uploads/2017/05/sydney-harbour-bridge-1718.jpg?id=6404) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 1px !important;}”][mk_padding_divider size=”100″][mk_fancy_title tag_name=”h5″ color=”#ffffff” font_weight=”bold” margin_bottom=”0″ font_family=”none” align=”center”]Sydney, Australia[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#ffffff” size=”30″ font_weight=”900″ margin_bottom=”0″ font_family=”none” align=”center”]August 1, 2017[/mk_fancy_title][mk_fancy_title tag_name=”h5″ color=”#ffffff” size=”22″ font_weight=”400″ margin_bottom=”” font_family=”none” align=”center”]$990[/mk_fancy_title][mk_button dimension=”flat” corner_style=”rounded” size=”medium” url=”https://www.eventbrite.com.au/e/facebook-ads-intensive-sydney-tickets-34422063318″ target=”_blank” align=”center” bg_color=”#dd3333″ btn_hover_bg=”#dd3333″]REGISTER[/mk_button][mk_padding_divider size=”100″][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#dd3333″ size=”40″ font_weight=”300″ margin_bottom=”” font_family=”none” align=”center”]Frequently Asked Questions[/mk_fancy_title][vc_toggle title=”Will lunch be provided?” custom_font_container=”tag:div|font_size:14|text_align:left|color:%231e73be” custom_google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” use_custom_heading=”true”]Yes, lunch, morning and afternoon tea will be provided. You just have to bring yourself and we will look after you. :-)[/vc_toggle][vc_toggle title=”Do I need previous Facebook Advertising experience?” custom_font_container=”tag:div|font_size:14|text_align:left|color:%231e73be” custom_google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” use_custom_heading=”true”]Facebook advertising experience is not required to get the most of the intensive. If you have it, great, I’ll take you to a whole other level. If you don’t, not to worry, we’ll make sure you have what you need.[/vc_toggle][vc_toggle title=”What is the format of the coaching sessions after the workshop?” custom_font_container=”tag:div|font_size:14|text_align:left|color:%231e73be” custom_google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal” use_custom_heading=”true”]The coaching sessions are held every Wednesday at 9:00 am via a webinar. The format of each session is:

  1. General Q&A – You will have a chance to have your questions answered about your campaigns.
  2. Campaign Reviews – Marlon will review a few campaigns each session so you can see what other students are doing well and what they need improving.

Each coaching webinar will go 1.5 hours each.

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