There is a perception in the marketplace that Facebook provides low-quality leads.
And for most marketers, that is their reality.
Their leads are low quality and have a very low conversion rate.
But there is an apparent reason why the leads are low quality and a good reason why they don’t convert.
- You are capturing the wrong leads from Facebook Ads
You can use Facebook to capture leads, but if you use it wrong, it won’t work for you.
When capturing leads from Facebook, you must ensure you are paying for good-quality leads.
One way to do this is to use a lead magnet that only attracts your perfect prospect and repels low-quality prospects.
Make sure the leads are actual prospects who want and need your service.
- You are not nurturing your leads from Facebook Ads
If you are capturing your perfect prospects as leads, then most won’t convert instantly because although they need your service, they may not need it now.
Your leads have a real-life with real-life pressures; sometimes, they are just not ready to make a buying decision.
A statistic says only 3% of your marketing who could be your client are ready to buy now.
The rest won’t decide until they are ready.
Your job is to stay top of mind with each until they are ready to make a buying decision.
So next time you run a Facebook Ads campaign and your leads are not converting, ask yourself these two questions:
- First, are these leads my perfect prospect?
- What will I do to nurture these prospects over the next 3-6 months?
If you can do this, you will convert these leads to clients when they are ready.
If you don’t nurture your prospects, you will continue wasting your time and money on marketing that doesn’t work.
To help you nurture your prospects, I developed The Authority Marketing Machine to enable you to nurture your competitors and build your business efficiently.