As a marketer, I’m often asked about my target market and how I identify pain points that my product can solve. Recently, one of my team members suggested that I interview existing clients to gain a better understanding of why they signed up for my service. While this is a common practice, I prefer to…
Are you a small business owner wondering how you can make money on YouTube? You don’t have to be a massive influencer with millions of subscribers and views to do so. Instead, you can use tried and tested marketing strategies of the past by providing value to your potential prospects who are browsing through YouTube….
As a business owner or marketer, you’re always looking for ways to build authority and trust in the marketplace. And do you know the number one way to do that today? Video. Yes, you heard it right. Video is the number one way to build trust and authority in the market. If you’re not doing…
