Are you a small business owner wondering how you can make money on YouTube? You don’t have to be a massive influencer with millions of subscribers and views to do so. Instead, you can use tried and tested marketing strategies of the past by providing value to your potential prospects who are browsing through YouTube.
As a business owner, I create videos on a regular basis and post them to YouTube to train and educate my prospects. By doing this, I make a pretty good income from YouTube and grow my business by getting more clients. People find my videos, and as I have a whole catalogue of videos, they binge watch all the videos related to the topic they initially engaged with.
Netflix has taught us how to binge-watch videos, and if someone likes you on YouTube, they will typically watch a whole bunch of your videos either in one sitting or over a period of time. At the end of every video, I ask my viewers to book a call with me if they liked what they saw or if they need help with the problem I discussed.
Although it took me six to nine months of recording and posting videos to YouTube before anything happened, I eventually started getting appointments booked in my calendar from people who found me on YouTube.
You don’t have to be an influencer or have lots of subscribers to do well on YouTube. You just have to find a niche market of people who you want to serve with your business and then upload content specifically for those people. Your prospects are on YouTube, and if they are searching for something related to what you are talking about, then they will find you. It’s a very slippery slope for them to start watching many of your videos and eventually book a call.
If you want to make money on YouTube, don’t try to be the next big star. Instead, provide value over a long period of time, and your prospects will find you and watch you. When they’re ready, they will book an appointment with you. YouTube is one of the strategies we use in the Video Marketing Machine to promote your videos and help you win more clients.
In conclusion, you don’t have to be an influencer to win more clients from YouTube. You just have to provide value to your potential clients and upload content specifically for them. It may take some time, but eventually, you will get more appointments
