How Stick with Prospects Until They are Ready to Buy

How Stick with Prospects Until They are Ready to Buy

Have you ever stopped to consider the Achilles’ heel of most businesses? It’s a simple yet critical oversight: they acquire a lead, a potential goldmine, and then… nothing. They drop the ball, leaving these prospects in the dust. But let me share a startling truth with you: only 3% of your potential market is ready…