How Stick with Prospects Until They are Ready to Buy

Have you ever stopped to consider the Achilles’ heel of most businesses? It’s a simple yet critical oversight: they acquire a lead, a potential goldmine, and then… nothing. They drop the ball, leaving these prospects in the dust. But let me share a startling truth with you: only 3% of your potential market is ready to make a purchase at any given moment. The vast majority—97%, to be precise—are either oblivious to their need for your service or product, or they’re just not ready to commit.

So, what’s the secret to keeping your brand at the forefront of their minds until they’re ready to take out their wallets? Because if you’re not the one doing it, rest assured, your competitors are eagerly waiting in the wings.

The good news is, staying connected with your prospects doesn’t have to drain your resources or consume your time. But it does require consistent effort. How, you ask? Let’s dive into a strategy that’s revolutionizing the way businesses interact with their leads: the video marketing machine.

Imagine this: you record a single video each week. That’s all it takes. From this one piece of content, we craft not one, not two, but five dynamic marketing campaigns. It’s a powerhouse strategy that most businesses overlook, to their detriment.

One of the most potent tools in this arsenal is the email campaign. We take your educational or problem-solving video, transcribe it, and transform it into a compelling weekly email. This email, complete with a link to your video, lands in the inboxes of your entire database.

Why every week, though? Consistency is key. By showing up regularly, you maintain top-of-mind awareness. Without these reminders, you risk becoming a distant memory, and when the time comes for a purchasing decision, your prospect will likely turn to someone else.

Now, it’s true that not every email will be opened or every video watched. But that’s not the point. The goal is visibility—your name, your brand, appearing week after week. And over time, curiosity builds. “Who is this persistent company?” they’ll wonder. That’s when the magic happens. A subject line catches their eye at just the right moment, and suddenly, they’re engaged. They watch your video, they see your expertise, and even if they don’t buy right then, you’ve sown the seeds of trust.

Fast forward a few emails, and one day, the stars align. The right message at the right time leads to a click, a viewing, and an appointment. Just like that, a prospect becomes a client.

Let’s not forget the alternative—a neglected database is a dying asset. The value of your leads diminishes with every silent week. But regular, nurturing emails can reinvigorate your audience, ensuring that when they’re ready to buy, you’re the one they turn to.

Take Jeff, for example, a client who deals in investment properties. His leads often don’t convert for a year or more due to various personal circumstances. But by emailing them weekly, he remains a constant presence. When they’re finally ready to invest, who do they call? Jeff. They’ve come to know, like, and trust him through his consistent communication.

And here’s the kicker: this email strategy is just the beginning. By integrating your database with Facebook, you can create an omnipresent brand experience. Your prospects won’t just see you in their inbox—they’ll see you on their social feeds, too, reinforcing that trust and recognition for as little as a dollar a day.

If this strategy—the video marketing machine—piques your interest, there’s more where that came from. There’s a plethora of content available to explore each facet of this approach. But if you’re ready to take action, to see if this strategy can revolutionize your business, I invite you to take the next step.

Book a strategy call. We’ll discuss whether this approach is the right fit for you and, if not, I’ll point you in the right direction. If it is, we can map out our journey together. So go ahead, click that button, book the call, and let’s talk. Your future clients are waiting.

Want to speak to Marlon about how you can convert 1 video a week into a complete content marketing strategy, including 6 marketing campaigns? Book a time at

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