6 components of a successful Real estate Facebook Ads Campaign

6 Components Of A Real Estate Facebook Ad Campaign

Many real estate agents have started using real estate Facebook ad to reach new prospects in their local area.

Some are setting up and running their own Facebook campaigns, and many are having early success. But Facebook has a steep learning curve and requires a bulletproof strategy to maintain consistent great results.

Six components make up a successful real estate Facebook ads campaign for real estate agents, and I have outlined these components below:

1. Targeting

One of Facebook’s greatest strengths is the ability it gives advertisers to target their audience using the data it collects on its users. To take advantage of the power of targeting you have first to understand the exact type of prospect you are after.

Facebook allows real estate agents to show ads to people based 100s of factors. Some of the factors of interest to real estate agents are:

  1. Location
  2. Income level
  3. Homeownership
  4. Age
  5. Number of children
  6. The likelihood, a user is going to sell their house

2. Offer

Once you know who you are going to target with your Facebook Ad, you need to create an attractive offer for your target. If your goal is to attract listing leads, then you should offer something a home seller requires.

Offers that work well for them are:

  1. A home evaluation
  2. A recommendation on how long it might take to sell their house
  3. An ebook, video or blog post which shows them cheap alterations they can make to their home to increase the value

3. Funnel

Instead of showing just one ad to a Facebook user and then not following up, Facebook allows you to build a sales funnel. For example, if someone clicks on your first real estate Facebook ad you can show them the second ad, then if they click on the second ad, you can show them the third ad.

Each ad should move them along the sales cycle and closer to getting their contact details so you can make contact.

4. Campaign

Next, you need to set up your real estate Facebook ad campaign. There are many ways people set up their campaigns, but there only a few effective ways. Campaign structure is a large topic that’s hard to explain in a short video, but understand that a successful campaign takes a lot of background knowledge on how the platform works and best practice around setting it up correctly.

5. Retarget people who click but don’t sign up

Retargeting is one of the most powerful features on Facebook. Facebook allows you to show ads to people who have:

  1. Visited your website
  2. Are in your email list
  3. Have clicked on your ads
  4. Have liked your page
  5. Have watched a video you published on Facebook

Once people interact with your company on or off Facebook, they move from a cold prospect who doesn’t know you to a warm prospect. Showing ads to these warm prospects drastically reduces the cost per click and increases the conversion rate.

Highly successful Facebook Ad campaigns always involve retargeting.

6. Follow up – instant follow up

Finally, you must have a well-defined process to follow up each lead you attract from Facebook. The longer you leave it to call a prospect the less likely they will use your agency.

You have to strike while the iron is hot with all online leads. You need to ensure that your sales staff are notified instantly when a lead comes through so they can follow up with the hour.

Conclusion

As you can see, there are many components to running a successful real estate Facebook ad campaign for your real estate agency. Yes, you can do it yourself, but if you want to get results fast without wasting time, money and opportunities, then book in a strategy session with me to discuss how Facebook Ads can help grow your leads and revenue.

9 thoughts on “6 Components Of A Real Estate Facebook Ad Campaign”

  1. Pingback: Should You Run Listing Or Buyer Ads On Facebook? - Marlon Marescia

  2. Howdy! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  3. I might also like to state that most people who find themselves without health insurance are usually students, self-employed and people who are jobless. More than half of those uninsured are under the age of Thirty-five. They do not think they are wanting health insurance because they’re young and also healthy. Their income is normally spent on homes, food, as well as entertainment. Lots of people that do represent the working class either whole or not professional are not provided insurance by their jobs so they get along without owing to the rising cost of health insurance in the country. Thanks for the suggestions you write about through this site.

  4. Magnificent beat ! I would like to apprentice whilst you amend your site, how could i subscribe for a weblog web site? The account helped me a appropriate deal. I have been tiny bit acquainted of this your broadcast provided vibrant clear idea

  5. Thank you for the good writeup. It actually was once a amusement account it. Look complex to more delivered agreeable from you! By the way, how could we communicate?

  6. Thanks for your write-up on the vacation industry. I will also like contribute that if you’re a senior contemplating traveling, it is absolutely vital that you buy travel insurance for seniors. When traveling, golden-agers are at biggest risk being in need of a health-related emergency. Getting the right insurance plan package in your age group can look after your health and give you peace of mind.

  7. Hi Webmaster, I see you are in the real estate industry and I wanted to help you out. In this Covid-19 climate, I imagine you are getting less people coming through your open homes? The answer is obviously Virtual Tours. However professional videographers are very expensive and you might just not have the budget right now… but the good news is you can do it all yourself with the right software. I have written a review on a great piece of software which will help you Create Professional Virtual Tours Easily. Check it out!

Leave a Comment

Your email address will not be published. Required fields are marked *