Are you tired of waiting years or even decades to rank high on Google? Are you reluctant to spend thousands of dollars on website optimization? Well, I have good news for you. There is a shortcut, and it involves using video. Yes, you heard that right.
You see, Google owns YouTube, so it gives preference to YouTube videos in its search results. If you create a video relevant to a search query on Google, there’s a high chance that Google will display your video prominently in the search results. And we’re not talking about just any position; we’re talking about the page’s first, second, or third position. That’s incredibly powerful.
Think about it. Your competitors may have had a head start of ten years or more, and they may currently hold the number one spot on Google. But suppose you can create a highly relevant video to the search query, upload it to YouTube, and target it to your local area using keywords specific to your business. In that case, there’s a good chance that Google will rank your video higher than many competitors. This gives you a fighting chance to outrank them and attract more customers.
Let’s dive into an example to see how this works. Suppose we search for “how to create a Facebook ad” on Google. If you look at the top results, you’ll notice that they are all ads, meaning those companies are paying a significant amount of money to be there. It’s no secret that advertising on Facebook can be expensive.
However, you’ll see a different story if you scroll down a bit. The top organic result is Buffer, a well-established company that has been around for at least ten or twelve years. They rightfully deserve their number one position. But what catches my attention is the presence of questions in the search results. Websites are answering these questions.
For example, Mailchimp has answered a question related to Facebook ads, and as a result, their website is featured prominently in the search results. Now, here’s where it gets interesting. There’s another player in the game, someone who hasn’t been around for that long and whose website doesn’t rank for this particular query. But guess what? His YouTube video, which he created and uploaded, is ranked fourth.
Yes, you heard that right. He has managed to outrank companies like Facebook and HubSpot, which have been in the industry for years. This is the power of video marketing. It allows you to leapfrog your competition and gain visibility on Google, even if you don’t have a well-established website.
So my advice to you is this: while optimizing your website and doing all the necessary work, it’s equally crucial to invest a significant amount of your time in creating videos that answer your potential customers’ questions on Google. Upload these videos to YouTube, and for extra points, embed them into relevant blog posts on your website. Google loves this combination.
If you’re looking for a tool to streamline this process and save time, I highly recommend checking out an app called Video Marketing Machine AI. This app, which I developed, allows you to record one video a week and then automatically convert it into five different marketing campaigns. It creates a blog post, an email, a Facebook targeting ad, a week’s worth of social media content, and even uploads the video to YouTube. It’s a game-changer.
Previously, I spent hours manually creating all this content around one video. But with Video Marketing Machine AI, it now takes me just fifteen minutes. The time savings are incredible. So give it a try and see how it can help you. Most importantly, start recording videos because they are one of the best ways to climb the Google search rankings without needing a costly website optimization process.
Remember, the shortcut to outranking your competition on Google lies in leveraging the power of video. Don’t miss this opportunity to attract more customers and grow your business. Start creating videos today and watch your rankings soar.
Want to speak to Marlon about how you can convert 1 video a week into a complete content marketing strategy, including 6 marketing campaigns? Book a time at https://videomarketingmachine.ai/demo
