Title: Win More Healthcare Patients with a First Offer
As a healthcare practice owner, you pour your heart, soul, and resources into digital marketing, yet somehow, the results don’t quite match your efforts. You’re left wondering if you’re getting the return you truly deserve or if you’re trapped in a cycle of ineffective strategies. You know deep down that what you’re doing now won’t lead to an influx of new patients. Fear not, for there’s a pivotal element to online marketing for healthcare that could change everything for you: the power of a compelling first-time offer.
Imagine a potential patient stumbling upon your service – they’re intrigued but unfamiliar with your practice. What’s going to convert their curiosity into an action? That’s where a well-crafted offer comes into play. It’s not merely a discount or a promotion; it’s a beacon, guiding them to take that crucial step towards booking their first appointment with you.
For some, this might mean presenting a discount, but for others, it’s about providing a clear, irresistible call to action. Take chiropractors, for example, they often have enticing offers that draw people in. On the other hand, physiotherapists and MDs might not typically use offers – but they should. An offer doesn’t always have to be monetary; it can be any form of incentive that nudges a prospective patient to take that first step.
Let’s say you want to encourage online visitors to book an appointment. You need to give them a reason to do so, something that makes them think, ‘Yes, this is exactly what I need.’ It could be as simple as a half-price offer for their first visit or a straightforward ‘click this button to sign up’ prompt. In every video I create, I make sure to include an offer. It might be a no-discount offer, but it’s clear and well-defined, leaving no doubt about what needs to be done to secure an appointment.
Your healthcare practice must adopt a similar strategy. A transparent, three-step process can work wonders: ‘Click this, fill in your details, and show up at our practice.’ It’s straightforward and eliminates any confusion about the next steps. Some practices might add more layers, like a special discount or additional booking instructions, but the key remains the same – clarity.
Effective digital marketing for healthcare hinges on this principle. Whether it’s on your website, social media, YouTube, or an email, your offer should be crystal clear, guiding potential patients towards the next step without overwhelming them. This is a cornerstone of what we call the healthcare marketing machine.
Here’s how it works: you record one video each week, and from that single piece of content, we craft six distinct marketing campaigns, each featuring a clear offer. Experience has taught us that without a direct ask or clear instructions, people often fail to take action. Give them too many options, and they freeze, unable to decide.
So, what’s the one offer that every new patient should encounter at your practice? That’s the golden question, and it’s one we’ve mastered answering through the healthcare marketing machine. This holistic strategy not only helps you create a YouTube video but also transforms it into a blog post, a Facebook ad with a first-time offer, a weekly email, a retargeting ad, and a week’s worth of social media posts.
Are you ready to learn more? To discover how the healthcare marketing machine can revolutionize your patient acquisition strategy, simply click the button to open my calendar, book a time, and let’s have a conversation on Zoom. That’s my offer to you.
Looking forward to helping your practice thrive and connecting with you soon. Until then, take the step that could transform your healthcare practice’s online presence and start winning more patients today.
Want to speak to Marlon about how you can convert 1 video a week into a complete content marketing strategy, including 6 marketing campaigns? Book a time at https://marlonmarescia/strategy
