Do you collect phone numbers or email addresses when you run Facebook Ads campaigns to generate leads?
I think the best answer to this question is it depends…but I like collecting phone numbers. Why? Because on a phone call I can tell within a couple of minutes if a prospect is hot or not.
I would much rather know sooner rather than later if they are not going to become a client. If I have a list of 100 names, five may be ready to buy now and another ten may be ready in the next month or so. But sending emails to these people may not get them any closer to making a decision.
The foolproof way of converting these people into clients is to call them, and for that, you need a phone number.
When you ask for a phone number in your lead magnet, you will have fewer people signing up, but my experience shows me that the quality of the lead is much higher. Also, I can now call them which drastically reduces the time it takes to close the sale.
Of course, it’s not wise to ask cold prospects for their phone number. You just won’t get many giving it to you because they don’t know and trust you. But as the prospect warms to you and becomes a hot prospect it is a good idea to ask them for a phone number when they sign up for a webinar or ebook.
In this video, I discuss when it’s appropriate and when it isn’t to ask for a phone number and how important they are in your sales funnel.