Facebook Groups are one of the best ways to stay top of mind with your prospects and clients.
For three reasons:
- Facebook shows the content you post to your group to the members at a much higher rate than it shows your business page content to your followers
- Facebook will promote your group to people it thinks will like your group
- You can build a community of loyal followers to your Facebook group
If you can build a Facebook Group with 50, 100, 500, 1000, or 10,000 members who are all your Perfect Prospects, you will be able to get new clients from this group every week of the year.
Moreover, staying top of mind is easy with a Facebook group because people use Facebook every day for around 1 hour.
People are always on Facebook, and there is more opportunity for them to see your content. Even more than through email.
Uploading videos to your Facebook group or doing Facebook Live videos is also a powerful way to build trust with your members.
Every time they watch and hear you speak, it builds familiarity.
They get to know more about you. Then, they can decide whether they like you or not.
Some will like how you present, others won’t, but they won’t be able to ignore you.
There is no quicker way to build trust with a prospect than through video. And it escalates when you combine video with a Facebook group.
If the goal is to build a massive list of people who could be clients and then nurture them until they are ready to make a decision, then Facebook groups allow one of the most potent ways to do so.
If you have a service-based business and want to build a tsunami of loyal prospects and clients, then you need to start a Facebook Group.
If you want to see how to grow a Facebook Group for your business, then book a Strategy Session with me.