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Why Marketing Teams Should Be Accountable For Lead Generation Not Just Branding

Gone are the days where marketing teams can only be responsible for branding and buzz.

Today marketing teams should be responsible for lead generation.

If your marketing team’s success is not directly tied to the end goal of your business (winning new
clients and growth) then you are going to struggle to grow.

In this video, I explain why and how marketing teams need to share the responsibility of growth with
sales.

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Marlon Marescia

Marlon has 20 years of experience as a marketing agency owner, marketing coach, and sales and marketing manager. Marlon only teaches from experience and all strategies he passes on to his clients are rigorously tested on his own businesses. All the templates, processes, selling techniques, snapshots, and strategies in the accelerator are already working in his business today. Marlon has spent many years coaching and consulting businesses in marketing. You will be inspired and energized after you spend time with him but you will also leave with a rock-solid strategy to grow your business.