As a business owner or marketer, you’re always looking for ways to build authority and trust in the marketplace. And do you know the number one way to do that today? Video. Yes, you heard it right. Video is the number one way to build trust and authority in the market. If you’re not doing video, you’re missing out on a lot.
People Get To Know You Quicker
Why is video so important, you ask? Well, for starters, when you release a video, people get to see and hear you. They get to listen to your tone and style, and they make a judgment on whether they like you or not. But more importantly, they get to see how smart you are when you teach them something. In addition, videos that teach are the quickest way to build authority because what you know about your industry is something your clients don’t know. So, all you need to do is teach what you did that day or week. It’s that simple.
Video is Personal
The next reason why video is super important is that it’s personalized. People don’t buy from businesses; they buy from people. So if you’re a professional services company, a healthcare company, a consultant, a coach, or an IT company, they’re going to buy from a salesperson or meet someone before they purchase your service. And if you’re the business owner or someone in that company who is meeting these people, the quickest way to get them to want to meet you is to release videos.
Video has distribution
Another reason why video is so important is that it has vast distribution. All social networks prefer video, and 82% of the traffic on the internet in 2022 was video. So, we need to take a video and upload it to YouTube, Facebook, and especially LinkedIn. Your personal LinkedIn profile is the perfect place to upload your videos because it will get pushed out to many more people than if you do a text or image ad.
Google Owns YouTube
The last reason video is so important today for businesses is that Google owns YouTube. Google is the number one search engine in the world, and YouTube is the second biggest search engine owned by Google. So, if you put a YouTube video up and someone does a search on Google, and your video qualifies, it will show your video above the search results. Your video will take priority over all those people who have spent all those years trying to get to number 1 on Google. That’s super powerful!
So, I hope I have convinced you that video is essential for business today, and if you’re not shooting video, you need to start shooting video and putting it into your marketing strategy. I use an excellent methodology for myself and clients called the Video Marketing Machine. It’s where we install five campaigns for every video our client creates. The video takes around 20 minutes to create. But out of that 20-minute investment, you get five weekly marketing campaigns that really help nurture and grow your audience and get people to book appointments in your calendar.
In conclusion, video is the number one marketing tactic today. It’s the quickest way to build authority and trust, and it’s personalized, has huge distribution, and helps you rank higher on Google. So, start shooting those videos and watch your business grow.