Why Sales Is The Only Metric You Should Use To Measure Your Marketing

Why Sales Is The Only Metric You Should Use To Measure Your Marketing

ByMarlon Marescia

Forget views, likes, comments, shares, connections and other metrics everyone is telling you are important. The only metric you should care about is sales. You need to only ask one question, “Does this marketing campaign generate sales for my business?” If not, then burn the strategy. Stop eating your time, energy and cash. Find a…