Blog Resume

Prove You Are The Best Person For The Job With a Personal Blog

I have interviewed many people over the years for jobs. It’s difficult to difficult to know if someone has the skills and attitude to do a sales and marketing job based on just resume and a few interviews. What I want to know about a candidate is more than just a list of personal traits, technologies,…

Sales Skills

Sales Meeting Retros – The Key To Rapid Sales Skills Development

I always attend sales meetings with another person. I have spent many years selling software development services which is a very complex sale. Each meeting is attended by a technical person and a sales person. The sales person is good at understanding the business requirements and building repore with the prospect, while the technical person…

Why Sales Is The Only Metric You Should Use To Measure Your Marketing

Why Sales Is The Only Metric You Should Use To Measure Your Marketing

Forget views, likes, comments, shares, connections and other metrics everyone is telling you are important. The only metric you should care about is sales. You need to only ask one question, “Does this marketing campaign generate sales for my business?” If not, then burn the strategy. Stop eating your time, energy and cash. Find a…