SEO is the cheapest way to generate leads with a very high conversion rate.
But SEO (search engine optimization) is very competitive and there are countless SEO companies who promise the world and consistently underdeliver.
When you hire an SEO company there are three major issues you need to be aware of that will hurt your ROI.
SEO Agency Issue #1 – Low-Quality Content
Many SEO companies create low-quality content for your website.
They typically will hire someone who is not an expert in your industry and may not be a native English speaker.
Instead of trying to create the highest quality content, these companies are doing the minimum required to tick the boxes to get their monthly retainer.
But to get remarkable results you need to create remarkable content.
And the best way to do this is for the business owner to create the content because they know their business better than any content creator.
Getting the business to write the content is time-consuming so most SEO companies revert to hiring writers.
But there is a better way.
It is to get someone from the business to record short 3-5 minute videos answering the questions their prospects ask in the sales process.
These videos can be converted into blog posts and edited into videos to use as content.
This method is quick but also creates content that is 10 times more effective to attract, convince, and convert prospects into clients.
SEO Agency Issue #2 – Their content isn’t built to convert
Written content on your website is great for Google and SEO, but when it comes to creating authority, building trust, and converting prospects into clients, video wins hands down.
When prospects watch a video they get to see you, hear your voice, and see that you are a real person.
Videos build trust much faster than just text on a page.
Every video created is like a mini salesperson that works for you 24 hours a day building trust with your prospects even while you sleep.
If you want to build content that converts you need to create videos as part of your SEO campaign.
SEO Issue #3 – Their content is a one-trick pony
SEO companies will write a blog post and upload it to your website.
But there is so much more they can do with this content especially if it was first recorded as a video.
Every piece of content for your website should be recorded first as a video so you can convert it into the following marketing campaigns:
- A Blog Post on your website
- A YouTube Video
- A Weekly Email to your database
- 12 pieces of content for your Social Media accounts like LinkedIn, Facebook, Twitter, Instagram, and Tik Tok
- A Retargeting Ad on Facebook and LinkedIn – Each video should show to your website visitors, your database using LinkedIn and Facebook Ads
- Converted into a Podcast Episode
We call this process the Video Marketing Machine and that is what we do for our clients.
Our clients create one video a week and we take that video and convert it into 6 marketing campaigns.
This is how you leverage the content you create for SEO and get an ROI faster, cheaper, and with a higher conversion rate.
Want to find out more?