The seven marketing assets that will grow your business during a recession.
When a recession hits, a lot of fear runs through the community. There is much stress caused by the uncertainty of the future based on the memory of past recessions.
The worst thing you can do is get caught up in the fear.
Your business needs a leader that focuses on what it has total control over instead of the economic downturn.
There will always be businesses that thrive in a recession. Many of your competitors may close, and it is time for you to take market share from them.
But to do this, you need to invest in marketing.
You need to create a marketing machine that helps you thrive in a recession.
So how do you do it?
Here are the steps you need to take and execute consistently before the recession hits and during the first six months.
Your Database is your #1 marketing asset.
In your database are current and past clients and prospects.
During a recession, most businesses want to pull back their spending on marketing which is a bad idea as you cut off the lifeblood of new clients.
Your database is a treasure trove of new or repeat clients, and you don’t have to invest one dollar in accessing them.
During a recession, your first task is to build your database and nurture those leads until they are ready to make a purchase.
Sending weekly emails to your database is important because the more you send emails to your list, the more money you will make.
Every day you neglect your database and don’t contact them, you reduce the value of the list and lose money.
During a recession, your database is your #1 asset, and you need to start nurturing it now so you turn your cold dead database into a group of prospects who know, like, and trust your business.
2. Facebook Group
A Facebook Group is another powerful marketing asset for your business.
You need to create a Facebook group focused on helping your perfect prospects achieve their goals and solve their pain points.
If you do this correctly, you will create a community of loyal followers who will see you as your industry’s authority and go-to person.
Facebook also shows group content to group members more than Facebook pages.
You can go live with Facebook Live videos into the group and create content that gets the members engaged, active, and committed.
The more they interact, the more of your content they will see on their Facebook feed.
Create a Facebook group to nurture your prospects and stay top of mind daily on Facebook.
3. YouTube Channel
YouTube is the second largest search engine behind Google.
Creating educational and how-to videos for YouTube is a great way to be found.
The powerful part of building a robust YouTube channel is the concept of binge-watching, made famous by Netflix.
People are used to watching a whole season of TV series episodes and have transferred that habit to their YouTube behavior.
People watch 5-15 videos before moving on when they find a channel they like.
If they do this with your channel, it will establish you are the expert in your industry and most of the time. Then, they will take the next step to purchase your service or product if it is the right time for them.
4. Remarketing Audiences
Remarketing audiences is another marketing asset you can create and exploit during a recession.
On platforms like Facebook, Instagram, and LinkedIn you can create a list of people on the platform who:
- Are in your database
- Have visited your website
- Have watched 50% of your previous videos
- Have you liked or interacted with your page or profile
Once you have these lists of people called custom audiences, you can pay to show ads to these people whenever you want.
These audiences are an asset because you can use them to stay in contact with people who may not be in your database but know, like, or trust you.
You can use these audiences to educate your prospects and stay top of mind until they are ready to make a purchase.
Your website is another marketing asset that should be used during a recession to grow your business.
Your website is your home on the internet, and all your social profiles should lead back to it.
You need to create content that Google ranks high in the search results that will deliver your prospects searching for your services at zero cost.
This is called SEO and during a recession, having a highly ranked website is vital as it will deliver free leads.
6. Social Media Profiles
YOur social media profiles are a great way to show people that you are still around and thriving.
When prospects see social profiles with lots of content, it gives them confidence that you are doing well.
Getting your prospects to like your pages is another way to stay top of mind.
Building a podcast is not for everyone, but it is a great way to form strategic partnerships and show your prospects more about who you are and how you think.
I love the strategy of interviewing your potential partners and prospects on your podcast to get to know them and build trust.
A prospect or strategic partner will not be interested in talking if you ask to work with them. But if you ask them to be a guest on your podcast, most will jump at the opportunity.
By the time the interview is recorded, you will know them as a business associate, they will know a lot more about your business, and now they owe you one.
This is a great low-cost way of building a marketing asset that gets your foot in the door with your potential prospects and partners.
The Authority Marketing Machine
So how do you create and use these marketing assets during a recession if you have no experience or are doing some of them inefficiently?
You implement something called The Authority Marketing Machine framework.
The framework works by recording one video weekly and executing seven marketing campaigns using these seven marketing assets.
This is the best strategy to get through a recession by growing your business.
Find out more at https://marlonmarescia.com/authority-marketing-machine/
Book a Strategy Call
Do you want to know how I can help you make this a reality in your business?
Book in a Strategy Call, and I can show you how.
Book a time at www.marlonmarescia.com/strategy