At any point in time, only 3% of your potential customers in the market are ready to work with you.
Focusing on this small part of the market is very expensive, as getting appointments booked in your calendar might cost anywhere from $100 to $500 per appointment.
What if you were to focus on the 97% of prospects who are not ready to buy your service today but may be ready in the next 1, 3, 6, or 12 months?
The cost to get one of these colder prospects to download an ebook so you can add them to your database might only be $2-$10 per lead.
These leads cost you 10 – 100 times less, so you can fill your database faster.
Then you can nurture those prospects until they are ready to purchase.
This is a much better way to market your business because, over time, you can build a much more extensive database of active, loyal leads that see you as the go-to company in the industry.
Watch the video to learn how to use The Authority Marketing Machine to grow and nurture your database and create a tsunami of new sales over the next 12 months.
