For years, Google Adwords has been the go-to platform for businesses who want to buy leads. It was very cheap and predictable. You put X amount of dollars in and got Y leads out. Pretty straightforward and powerful. Over the last few years, Google Adwords has become very expensive and very competitive. The big players are…
There are so many ways you can generate leads for your business that there are countless books written on the subject. So many that you would assume lead generation would be a no-brainer for companies. Reading these books will lead you to believe all you have to do is follow one or more of these tactics,…
Facebook Ads are one of the best ways to generate leads online right now. But just because you run an ad, doesn’t mean you’ll capture lots of leads. There is a formula to generating lots of high quality leads using Facebook Ads and no it isn’t a secret like many would make you think. It…
Getting started with Facebook Ads is easy. Anyone can create a post and promote that post for a few dollars. Doing so will often get you a few more views, even some likes, clicks and shares. I call this Level 1 Facebook Effectiveness. If you apply some strategy before you run your first add you…
There is one main reason that most real estate agents struggle to generate new home listings using Facebook Ads. Facebook is unlike any other marketing platform on the planet today, there are over 1.4 billion people who spend around 20 minutes per day on the site. The opportunities to connect with homeowners who are ready…
Firstly, don’t just try out Facebook Ads. If you do you will surely spend money and see no return on investment. In other words, you will spend money and get nothing back. This is the experience of most people who “try” Facebook ads. Facebook is the #1 platform for generating leads online cost effectively. Sadly…
