Did you know you can show Facebook Ads to a list of your clients? Yes, it’s possible to create a list of your clients on Facebook and show them a special offer. How to Find Your Clients on Facebook Facebook provides an easy way for you to target your customers on the platform. You can download a…
Do you collect phone numbers or email addresses when you run Facebook Ads campaigns to generate leads? I think the best answer to this question is it depends…but I like collecting phone numbers. Why? Because on a phone call I can tell within a couple of minutes if a prospect is hot or not. I would much…
Did you know that 80% of the reason someone will stop to view a Facebook Ad and click is because of the ad image? If you are going to try to increase the effectiveness of your ads, then you need to start with the image. There are three tips I try to apply to all…
Facebook has made it so easy to get started with successful Facebook Ads. Most people start by boosting a post and instantly get more post likes, share and comments. But likes, comments and share don’t pay the bills. What you need more are sales from Facebook. If you want to make the jump to get…
Facebook knows everything about its users! Ok, well not everything, but almost everything. Facebook knows enough information so you can find your perfect prospect on its platform. That is if you know how. There are 98 different categories of information Facebook has on each user, and some of those categories are broken down into many other…
The Facebook Ads Value Ladder describes the progression a business goes through when starting to advertise on Facebook. Everyone starts with boosting posts and collecting post likes, shares and comments, but it all gets old very quickly as you realise you aren’t making any sales. The key to finding cold prospects on Facebook and turn them…
I have been doing much thinking about my goals for my business 2017, and I’ve realised that there is only one major obstacle I need to be overcome to see the growth I desire. That obstacle in lead generation! That’s it. “Really?” you say. Well, let me explain. Of course, there are many others parts of…
As a financial adviser, you probably know the characteristics of your perfect client. They are a particular age, work in a range of industries, live in a defined region, have a common set of aspirations and fears and are ready to make a change to their financial future. Your challenge is where and how to…
With 2017 edging closer every day, many financial advisers are starting to think about how they’re going to grow their financial planning practice next year. If growth is what you want for 2017, then what you need are leads and lots of them. But lead generation isn’t easy. If it was, you would have already…
Facebook has over 1.7 billion users worldwide and 15 million of those users are in Australia. As a financial planner, you are able to find your perfect client on Facebook with pinpoint accuracy using their advertising platform. You can target people by: How they behave on Facebook Their specific interests The make-up of their family Their…
