Outsourcing your content creation to a 3rd party is a bad idea.
The person creating the content will never understand your business, industry or prospects as well as you do.
They will always be looking to create content to fit into the price you pay them, not the best quality content for your prospect.
Because of this, you should never outsource your content creation to a 3rd party.
What you can do is outsource the content production and the distribution of the content.
For example, the best way to create content efficiently is to record a video answering a FAQ your client might ask.
Recording the video is the Content Creation.
Content production is editing the video and converting it into a blog post, email, and social media post.
Publishing the video to your blog, social media, youtube, emailing the video to your database, and creating a Facebook retargeting campaign is Distributing the content.
Find a partner to produce the distribute the content, but you should always create the content to create meaningful content that will engage your audience and move them along the sales funnel.
Download the free blueprint on how to turn 1 video into 6 marketing campaigns every week at https://videomarketingmachine.io/blueprint/
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