I love this!!! Facebook is fighting back against Apple.
I recorded a video last week which explains that Facebook being FREE is one of the reasons it is so powerful for its users. This means that there is no barrier to entry for people to join is the reasons all your friends are on Facebook and Instagram.
Yes, they capture your data as you use the platform and use that data to show you targeted ads that you are more likely to be interested in. It is a great service for small businesses and it keeps Facebook free. You don’t pay to use Facebook, businesses pay Facebook to advertise to you.
I think this is a WIN-WIN situation.
These iOS changes by Apple may reduce Facebook’s ability to target you with relevant ads, so the ads won’t be as effective for advertisers, which may reduce their income, so they may have to start charging for the service to make up the shortfall.
If they charge for the service many people may leave the platform making it smaller and will reduce the end-user experience.
I love that they are educating the user as to the effect disabling tracking will have on their experience. There is always a positive and a negative to change. Even good change.
I think if you don’t want to be tracked, don’t use the platform. But if you want the benefits of Facebook like connecting with friends, family and colleagues then you either have to pay or have your data tracked so advertisers can pay for you.
Which would you prefer?
Pay or Be Tracked?
Click to read the full article.
Facebook is Fighting back against Apple’s iOS 14.5 Privacy changes
Marlon Marescia
Marlon has 20 years of experience as a marketing agency owner, marketing coach, and sales and marketing manager. Marlon only teaches from experience and all strategies he passes on to his clients are rigorously tested on his own businesses. All the templates, processes, selling techniques, snapshots, and strategies in the accelerator are already working in his business today.
Marlon has spent many years coaching and consulting businesses in marketing. You will be inspired and energized after you spend time with him but you will also leave with a rock-solid strategy to grow your business.
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