It amazes me how doctors get their patients to buy very expensive and sometimes risky operations and medications, but never really have to sell. Doctors don’t study sales techniques, they don’t practice closing and many don’t advertise. But almost 100%% of their clients do everything they say and never question it. How do they pull…
Most business owners think they need more leads to grow their business income. Getting more leads can be difficult, time-consuming, and not realistic in the short term for many businesses. A better way to grow your income is to increase your conversion rate and raise your prices. If you double your conversion rate, you can…
By using a marketing agency you are attempting to outsource the growth of your business to a 3rd party. And long-term this path will not serve you well. When relationships fail with the agency and they leave, all the IP, processes, wins, and campaigns leave with them and you have to start again from scratch….
Gone are the days where marketing teams can only be responsible for branding and buzz. Today marketing teams should be responsible for lead generation. If your marketing team’s success is not directly tied to the end goal of your business (winning newclients and growth) then you are going to struggle to grow. In this video,…
Video is the #1 way to get your message to your marketing quickly, powerfully, and convincingly.You can take a prospect further in a 2-minute video than any other medium.But most people don’t use video in their marketing because it is time-consuming and difficult to create. I believe that recording your video in one take is…
Having the right mindset is the key to marketing success. Today the strategies are all pretty easy to execute, but most people just don’t do them. They learn they listen, they plan but they don’t implement. The reason many don’t get started or continue once started is because of perfectionism. Perfectionism is the enemy of…
Marketing agencies love monthly retainers because you can build your business fast. The problem with retainers is they last on average 3 months not years. So the short-term gain of a retainer is good but you have to continually keep signing new clients if you can’t keep your clients for long period. There is a…
Google Ads is a great platform to get leads NOW into your business, but it is expensive. One way to get a better return on investment from your Google Ads is to pair it with Facebook Ads. Just say 9 out of 10 people who click on your ad don’t call you. This means you…
There is a huge new opportunity for SEO agencies who don’t see building websites as a great income stream. I know for many SEO agencies building websites is time-consuming, complicated, and is not a high-profit service. Selling SEO monthly retainers seems much more lucrative so websites are not attractive. In this video, I show you…
Musicians and Marketers suffer from the same problem that is holding them back from their success. The musician wants to create the perfect song and the marketer wants to create the perfect campaign. This strive for perfection stops them from releasing songs and campaigns and stifles their growth. They both need to release more and…
