Promote live events on Facebook
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How To Promote Your Live Events Using Facebook Ads

Facebook Ads are the best platform to sell tickets for live events. Whether it’s a paid business event or a live gig for a band, Facebook Ads is your best opportunity to ensure you sell as many tickets as possible. The platform is perfect for live event ticket sales because marketers can find people who…

Facebook Pixel gives you super powers
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The Facebook Pixel Gives You Super Powers

The Facebook Pixel gives your Facebook Ads campaigns superpowers. Yes, it is that good. But so many businesses are running their campaigns without the Pixel installed. It’s like not wearing the Batman suit when you’re Bruce Wayne. You have so much wasted potential. Let me explain. The Facebook Pixel is a piece of code you have…

The Buyer's Journey and Facebook ads
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The Buyer’s Journey And Facebook Ads

The Buyer’s Journey is a framework used by content marketers to draw prospects from realising they have a problem with finding a solution. It helps marketers build the right content for prospects to move them along the path to purchase a product or service. In this video, I explain how the Buyer’s Journey relates to…