Facebook is the best marketing platform on the planet. Yes, it is a big call, and I don’t say it lightly. In my career, I have tried many marketing platforms to generate leads and convert them into sales. Facebook advertising is like no other because I have never been able to generate the number of leads, in such a short amount of time and at such an affordable cost.
Below are my five reasons why I think it is the best platform for marketers to use.
1. Facebook Has 2 Billion Users
YouTube is also a great platform, but today Facebook is a far superior marketing platform. YouTube is getting better every day, and I think more and more marketers will take advantage of it in the future.
Currently, one of the benefits of Facebook over YouTube is it’s targeting. Facebook just knows so much more about its users and allows its advertisers to use this data to target their perfect prospects on the platform.
YouTube isn’t able to collect the same data from it’s users and so targeting is not as powerful.
2. You Can Build A Sales Funnel On Facebook
There is no other platform where you can build as sophisticated sales funnel like you can on Facebook. The Facebook pixel can track its users across mobile devices, and desktops so advertisers can send a consistent message to the users no matter what device they are on.
Through the Facebook Pixel and the Facebook mobile and desktop apps, Facebook tracks every move it’s users make on the internet. It even uses the user’s communication through its Messenger apps with their friends to collect data.
The data it collects allows advertisers to build highly target sales funnels where users can be shown the right ad at the appropriate time depending on the stage they are at in the buyer’s journey.
3. The Tools
Facebook provides advertisers with so many tools they can use to reach their prospects on the platform. There are so many ad types which we can use to show our offers in the best way to engage with Facebook’s users. Some of these tools are:
- Video Ads
- Image Ads
- Live Video
- Messenger Ads
- Carousel Ads
- SlideShow Ads
- Lead Ads
- Canvas Ads
- Dynamic Ads
Each ad type has a particular purpose, and most businesses will get value out of a combination of them. These different ad types allow companies to keep their messages fresh, so users don’t get tired of seeing the same offers presented in the same way.
4. The Measurement Tools
Once again I think Facebook has the best measurement tools for marketers to measure the success of their campaigns. The only company on par with Facebook is the tools provided by Google for Adwords and Google Analytics.
The Facebook reporting tools allow businesses to dissect every part of a campaign to ensure that they are optimising every dollar they spend on the platform.
5. Highest Engagement Of All The Platforms
Finally, Facebook has the highest user engagement of all the other platforms. The average user spends 20-40 minutes a day using Facebook in countries like the United States and Australia.
This high level of engagement means that Facebook has more opportunities to give businesses to show ads to its users. As engagement increases and Facebook advertising adds more tools, there will be more advertising opportunities for businesses to show their ads to its users.
Facebook is a fantastic platform. The challenge for your business is to figure out how to use it effectively to grow your revenue. Such a big platform takes a lot of time, energy and money to test and learn.
One of the best ways to get results fast is to engage with an experienced Facebook marketer. A done for you service is where a consultant will take over your campaigns and build your funnels and run your campaigns for your business.
If you are looking for a done for you service you can book in a strategy session with me where we can discuss your goals and discover if Facebook advertising can help you achieve them.
You can book a time on my calendar at https://marlonmarescia.com/strategy