For years, Google Adwords has been the go-to platform for businesses who want to buy leads. It was very cheap and predictable. You put X amount of dollars in and got Y leads out. Pretty straightforward and powerful. Over the last few years, Google Adwords has become very expensive and very competitive. The big players are…
There are so many ways you can generate leads for your business that there are countless books written on the subject. So many that you would assume lead generation would be a no-brainer for companies. Reading these books will lead you to believe all you have to do is follow one or more of these tactics,…
Facebook Ads are one of the best ways to generate leads online right now. But just because you run an ad, doesn’t mean you’ll capture lots of leads. There is a formula to generating lots of high quality leads using Facebook Ads and no it isn’t a secret like many would make you think. It…
Marketing is about telling stories. People love stories. Netflix has capitalized on this and has become one of the most popular services online. Netflix know how to tell a great story. As a marketer, you also need to tell a good story if you want to attract prospects. As a salesperson, you need to tell…
I am constantly thinking about new ways to run effective webinars. How to start a webinar the right way to establish credibility. How to keep the attention of the audience during the middle of the presentation and finally how to pull off a fluent sales pitch that draws in the attendees to take the next step….
The old saying “It’s who you know, not what you know,” will always be true. Who you know will determine your level of success in business. There will always be people who aren’t as smart as you, or don’t know as much as you who excel ahead of you. But the reverse is also true. You…
I have committed to write one blog every weekday day for the next 60 days. Why would I do such a crazy thing? For many reasons, but most of all to develop a skill. I believe the written word online is one of the most powerful marketing tools at our disposal. Every landing page, marketing email,…
Imagine you could turn on a tap and instead of water flowing new prospects would flow into your sales funnel. As the sales start to flow and you become busier engaging the prospects within your funnel you can choose to turn off the tap if you choose. Then, when ready to fill your sales funnel…
Wouldn’t it be great if you could sell to more than one prospect at a time? What if you could present your sales pitch to 10 prospects simultaneously and they all feel like you’re selling just to them. What if that number could be as large as 50, 100 or 200 prospects at the same time? Selling…
I always attend sales meetings with another person. I have spent many years selling software development services which is a very complex sale. Each meeting is attended by a technical person and a sales person. The sales person is good at understanding the business requirements and building repore with the prospect, while the technical person…
