Recording video is hot on Facebook at the moment. Currently, it’s cheap to pay for views, and if someone watches your video, you can retarget them with Facebook Ads. Sounds good? But how do you record high-quality videos you can use on Facebook? Well, I’ve spent some time looking into it, and I’ve come up with…
Did you know you can show Facebook Ads to a list of your clients? Yes, it’s possible to create a list of your clients on Facebook and show them a special offer. How to Find Your Clients on Facebook Facebook provides an easy way for you to target your customers on the platform. You can download a…
Do you collect phone numbers or email addresses when you run Facebook Ads campaigns to generate leads? I think the best answer to this question is it depends…but I like collecting phone numbers. Why? Because on a phone call I can tell within a couple of minutes if a prospect is hot or not. I would much…
Did you know that 80% of the reason someone will stop to view a Facebook Ad and click is because of the ad image? If you are going to try to increase the effectiveness of your ads, then you need to start with the image. There are three tips I try to apply to all…
Facebook has made it so easy to get started with successful Facebook Ads. Most people start by boosting a post and instantly get more post likes, share and comments. But likes, comments and share don’t pay the bills. What you need more are sales from Facebook. If you want to make the jump to get…
Facebook knows everything about its users! Ok, well not everything, but almost everything. Facebook knows enough information so you can find your perfect prospect on its platform. That is if you know how. There are 98 different categories of information Facebook has on each user, and some of those categories are broken down into many other…
The Facebook Ads Value Ladder describes the progression a business goes through when starting to advertise on Facebook. Everyone starts with boosting posts and collecting post likes, shares and comments, but it all gets old very quickly as you realise you aren’t making any sales. The key to finding cold prospects on Facebook and turn them…
