What is the Facebook Messenger ChatBot?
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What is the Facebook Messenger ChatBot?

There’s a lot of excitement around the Facebook Messenger ChatBot. It is giving marketers new ways to reach their audience and engage with them on a much more intimate and reliable way. Before we get into the Facebook Messenger ChatBot, let me explain the importance of Facebook Messenger to Facebook. Messenger is Facebooks communication platform,…

Facebook Ads vs Google Ads
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Facebook Ads vs Google Ads

Many businesses are moving their budgets from Google Adwords to Facebook Ads. This migration is happening because Facebook Ads are delivering a much higher return on investment (ROI) for these businesses. Google Ads is a great platform and will continue to be strong, but is is very expensive and smaller companies are struggling to find a…

The Facebook Pixel Gives You Super Powers
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The Facebook Pixel Gives You Super Powers

The Facebook Pixel gives your Facebook Ads campaigns superpowers. Yes, it is that good. But so many businesses are running their campaigns without the Pixel installed. It’s like not wearing the Batman suit when you’re Bruce Wayne. You have so much wasted potential. Let me explain. The Facebook Pixel is a piece of code you have…

The Buyer’s Journey And Facebook Ads
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The Buyer’s Journey And Facebook Ads

The Buyer’s Journey is a framework used by content marketers to draw prospects from realising they have a problem with finding a solution. It helps marketers build the right content for prospects to move them along the path to purchase a product or service. In this video, I explain how the Buyer’s Journey relates to…