Facebook is the most powerful platform available to marketers today, and Facebook knows it. One of the reasons it has done so well is because it works hard to protect its user base from the marketers who provide it with its billions of dollars of income. Yes, Facebook works to make sure these marketers don’t…
A few weeks ago Facebook Announced it has reached 2 billion users. This is a huge number accomplishment especially when you consider there are 7.5 billion people alive today. This means that 26% of the population of the world is on Facebook. if we go a little deeper you will find that this number is just…
While speaking at the Facebook Marketing Meetup in Brisbane, Melbourne and Sydney and I have been asked one question more than others, “Will Facebook Ads Work For My Business?” I always answer with the question, “What business are you in?” My experience tells me that almost all businesses can benefit from Facebook Ads, but there are…
I was speaking at a Facebook Ads event this week, and someone from the audience made this statement, “Facebook ads don’t work!” I asked them why they felt that way and they explained their experience to me. After listening to them, I gave them the following advice. Facebook Ads Do Work! I started out by…
When Facebook Pages were first released many years ago, they were a powerful tool for marketers. Facebook also created the concept of a Page Like. A Page Like occurs when a Facebook user decides to follow a page by clicking the Like button. When this happens, a Facebook user would see all the updates posted to…
Facebook Ads are the best platform to sell tickets for live events. Whether it’s a paid business event or a live gig for a band, Facebook Ads is your best opportunity to ensure you sell as many tickets as possible. The platform is perfect for live event ticket sales because marketers can find people who…
Webinars are so popular nowadays because they’re so effective at lead generation and converting prospects into clients. Many businesses have given them a try and may even hold a webinar every few months. But they are missing out because the true benefit of webinars come from holding them every week. That is running the same…
Do you follow up the leads you generate using Facebook Ads? Facebook is a great lead generating platform, but it is just part of a bigger lead generation strategy. Once you attract a new lead using Facebook Ads, you need to start your follow-up process. One strategy is to follow up your leads on Facebook through…
When I sit down to write Facebook Ads for my clients, I always start with these three questions. The answers to these questions should become the copy in your Facebook Ad. In this video, I explain what those questions are and how to use the answers as a framework for your new Facebook Ad. Question…
Before you even open Facebook Ads Manager to place you first Ad, you need to be prepared to make the campaign successful. There are four assets you need before you start your first Facebook Ads campaign if you want to see results. Lead Magnet To entice a Facebook user to click your ad you need…
