As a business owner or marketer, you’re always looking for ways to build authority and trust in the marketplace. And do you know the number one way to do that today? Video. Yes, you heard it right. Video is the number one way to build trust and authority in the market. If you’re not doing…
As a marketer, I’m often asked about my target market and how I identify pain points that my product can solve. Recently, one of my team members suggested that I interview existing clients to gain a better understanding of why they signed up for my service. While this is a common practice, I prefer to…
Are you a small business owner wondering how you can make money on YouTube? You don’t have to be a massive influencer with millions of subscribers and views to do so. Instead, you can use tried and tested marketing strategies of the past by providing value to your potential prospects who are browsing through YouTube….
As a business owner or marketer, you’re always looking for ways to build authority and trust in the marketplace. And do you know the number one way to do that today? Video. Yes, you heard it right. Video is the number one way to build trust and authority in the market. If you’re not doing…
Every business has a database of clients and prospects. Some have an extensive database, and some have a small database. Most businesses neglect this database, don’t contact its leads, and lose business to their competitors. Within every business, databases are future clients. But if you don’t nurture these leads, they will buy from someone else…
There is a perception in the marketplace that Facebook provides low-quality leads. And for most marketers, that is their reality. Their leads are low quality and have a very low conversion rate. But there is an apparent reason why the leads are low quality and a good reason why they don’t convert. You are capturing…
Facebook Groups are one of the best ways to stay top of mind with your prospects and clients. Why? For three reasons: Facebook shows the content you post to your group to the members at a much higher rate than it shows your business page content to your followers Facebook will promote your group to…
At any point in time, only 3% of your potential customers in the market are ready to work with you. Focusing on this small part of the market is very expensive, as getting appointments booked in your calendar might cost anywhere from $100 to $500 per appointment. What if you were to focus on the…
The seven marketing assets that will grow your business during a recession. When a recession hits, a lot of fear runs through the community. There is much stress caused by the uncertainty of the future based on the memory of past recessions. The worst thing you can do is get caught up in the fear….
The Complete Marketing Strategy To Grow A Database Of Prospects That Show Up Pre-Sold and Pre-Qualified To your First Meeting. What Is The Video Marketing Machine? The Video Marketing Machine is a marketing framework that prequalifies and presells your prospects before you have your first conversation. As a result, prospects come to your first meeting…
