Building out a sales funnel on Facebook is important if you want to create long-term success for your Facebook Ads campaigns. In this video, I explain the parallels between dating and a Facebook Funnel to show you the importance of a funnel. Let’s say you’re at a party and you see a guy or girl across the room…
This week I was at the Facebook Marketing Meetup in Brisbane and I received the following question from the audience, “Should I Hire A Facebook Ads Consultant or Should I Do It Myself?” I thought about it for a few seconds, and then I responded with the following. I believe there are two types of…
Many businesses are moving their budgets from Google Adwords to Facebook Ads. This migration is happening because Facebook Ads are delivering a much higher return on investment (ROI) for these businesses. Google Ads is a great platform and will continue to be strong, but is is very expensive and smaller companies are struggling to find a…
The Facebook Pixel gives your Facebook Ads campaigns superpowers. Yes, it is that good. But so many businesses are running their campaigns without the Pixel installed. It’s like not wearing the Batman suit when you’re Bruce Wayne. You have so much wasted potential. Let me explain. The Facebook Pixel is a piece of code you have…
The Buyer’s Journey is a framework used by content marketers to draw prospects from realising they have a problem with finding a solution. It helps marketers build the right content for prospects to move them along the path to purchase a product or service. In this video, I explain how the Buyer’s Journey relates to…
One of the best ways to collect leads of platforms like Facebook ads is to offer a free ebook. But building an ebook that delivers fresh leads to your business is a bit of a mystery to many businesses. Many don’t know where to start. In this video, I outline the four best tips to…
Recording video is hot on Facebook at the moment. Currently, it’s cheap to pay for views, and if someone watches your video, you can retarget them with Facebook Ads. Sounds good? But how do you record high-quality videos you can use on Facebook? Well, I’ve spent some time looking into it, and I’ve come up with…
Did you know you can show Facebook Ads to a list of your clients? Yes, it’s possible to create a list of your clients on Facebook and show them a special offer. How to Find Your Clients on Facebook Facebook provides an easy way for you to target your customers on the platform. You can download a…
Do you collect phone numbers or email addresses when you run Facebook Ads campaigns to generate leads? I think the best answer to this question is it depends…but I like collecting phone numbers. Why? Because on a phone call I can tell within a couple of minutes if a prospect is hot or not. I would much…
Did you know that 80% of the reason someone will stop to view a Facebook Ad and click is because of the ad image? If you are going to try to increase the effectiveness of your ads, then you need to start with the image. There are three tips I try to apply to all…
